CRAFT BRAND THEORY led by Karim Lateef is a forward-thinking, global brand consultancy. We don't just connect brands and new ideas with consumers, we are deeply immersed in culture and community. That's why we're leveraging our community of artists, professional practitioners, and thought leaders to assess needs and opportunities and bring a diverse lens to future cultural planning and programming. We aren't limited to one-time cool brand experiences, we are experts at cultivating ongoing deeper consumer engagement leading to more sustainable relationships.

We are just as excited about engineering the big marketing idea as we are about delivering true impact. We are just as excited about presenting brand decks with actionable insights to your team, as we are creating marketing campaigns that elicit authentic consumer-generated content and dialogue.

Our approach is likened to an inquisitive cultural “anthropologist” with real-world insights and strategies to transform your existing and new consumers into brand evangelists.

It's what we do best!

Book A CoNSULTATION

Screen Shot 2021-10-04 at 11.32.21 PM.png

Screen Shot 2021-10-04 at 11.32.03 PM.png

Screen Shot 2021-10-04 at 11.34.46 PM.png

Screen Shot 2021-10-04 at 11.36.42 PM.png

Screen Shot 2021-10-04 at 11.24.24 PM.png

Screen Shot 2021-10-04 at 11.26.10 PM.png

Screen Shot 2021-10-04 at 11.23.44 PM.png

Screen Shot 2021-10-04 at 11.28.24 PM.png

Screen Shot 2021-10-04 at 11.22.43 PM.png

Screen Shot 2021-10-04 at 11.27.49 PM.png

Screen Shot 2021-10-04 at 11.23.11 PM.png

Photo Credit: @gxftd

Book A CONSULTATION